Alex Gonzalez

Alex Gonzalez is a branding professional and creative specialist with over 15 years of experience in the promotional products and marketing industry, and more than 20 years in graphic design and brand development. He is the founder of White Label Lab, where he works with businesses and organizations to develop brand identity, merchandise programs, and marketing strategies.

In addition to his professional work, Alex felt called to found Life by Death, a Christ-centered young adults ministry that uses apparel, music, and art to communicate biblical truth in a culturally relevant way. Through this work, he combines creative expression with teaching, focusing on clarity of message, authenticity, and real-world application.

Alex brings a practical, real-world approach to education, drawing from hands-on experience across multiple industries. His background includes talent management, large-scale event production, and food and beverage operations, including participation in high-level event environments such as the Golden Globe Awards host venue. This diverse experience allows him to connect classroom concepts to real-world application in business, marketing, and creative problem-solving.

He has also led and collaborated on community and school-based initiatives, including chairing a school golf tournament and developing sponsorship programs. Alex is passionate about helping students think critically, work creatively, and develop skills they can apply beyond the classroom.

His teaching approach emphasizes ownership, leadership, and practical execution—equipping students with both the mindset and tools to succeed in real-world environments.